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Booms and Bitner defined a servicescape as "the environment in which the

Servicescape, defined as the physical service environment in which service is

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The physical environment can be divided into natural environment and artificial

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Booms and Bitner defined a servicescape as "the environment in which the

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Similarly, Bitner (1992) defined servicescape as the built environment, which has

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61) enlarged this definition by incorporating customers' responses and

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