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A market segment is a sub-set of a market made up of people or organizations

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Market segmentation is the process of dividing a market into groups, known as

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Market segmentation is a way of dividing consumers into groups based on

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But nearly every market has other segments as well, where products and

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The purpose for segmenting a market is to allow your marketing/sales program to

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Market segmentation is a result of the heterogeneous consumption behavior due

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