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They decide from whom and what brand to purchase. Awareness of their choices

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choice of brands in the consideration set and result in a purchase. Brand Recall

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Brand awareness refers to customers' ability to recall and recognize the brand

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Definition of brand awareness: Extent to which a brand is recognized by potential

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Brand awareness is typically measured by brand recall tests (synonym: active or

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1.3.1 Synonyms; 1.3.2 Derived terms; 1.3.3 Translations. 1.4 See also; 1.5 Verb

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