AMBIGUITY AVERSION AND THE PREFERENCE FOR ESTABLISHED BRANDS

Sep 25, 14
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  • www.researchgate.net/. /238778601_Abstract_Ambiguity_Aversion_And_ The_Power_Of_Established_BrandsWe first show a correlation between ambiguity aversion and the preference for
  • www.asb.unsw.edu.au/. /A.%20Tymula_ Separating%20Risk%20and%20Ambiguity%20Preferences%20Acro. ‎CachedSimilarof age-related differences in both risk and ambiguity preferences as well as
  • www.doc88.com/p-272339668838.html‎CachedJun 26, 2012 . These phenomena are either newly established in this dissertation or still .
  • www.ibrarian.net/navon/page.jsp?paperid=18643078. rural. ‎CachedAmbiguity Aversion And Persistent Preference For Established Brands. (2009).
  • www.kelley.iu.edu/Marketing/News/events/Luc_vita.pdf‎CachedSep 29, 2009 . Ambiguity Aversion and the Preference for Established Brands. . Superfluous
  • www.eurekalert.org/pub_releases/2009-12/ifor-bwb121009.php‎CachedDec 10, 2009 . . Steven Heston, Kris Jacobs; Ambiguity Aversion and the Preference for
  • www.researchgate.net/. /220535226_Ambiguity_Aversion_and_the_ Preference_for_Established_BrandsABSTRACT e propose that ambiguity aversion, as introduced in the literature on
  • www.bibsonomy.org/bibtex/. /dblp‎Cached@article{journals/mansci/MuthukrishnanWX09, added-at = {2010-03-04T00:00:
  • dl.acm.org/citation.cfm?id=1666601Dec 1, 2009 . We then show that the preference for established brands is enhanced when
  • scholar.google.com/citations?user=zYNpdtgAAAAJ&hl=en‎CachedSimilarProfessor and Deputy Dean, Georgetown University McDonough School of Business - georgetown.eduAsymmetric promotion effects and brand positioning. BJ Bronnenberg, L .
  • www.brandmemo.com/. /A.V._Muthukrishnan_-_Curriculum-Vitae.pdf‎CachedMuthukrishnan, A.V., Luc Wathieu, and Alison Jing Xu (2009), “Ambiguity
  • stiet.cms.si.umich.edu/sites/stiet.cms. /Shunning%20Uncertainty.pdf‎CachedJan 16, 2013 . ity (Savage, 1954) caused by the aversion to ambiguous and . . Ambiguity
  • https://papers.econ.mpg.de/ESI/discussionpapers/2014-019.pdf‎Cachedtheir decisions, collective choice tends to foster ambiguity aversion, es- pecially .
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  • www.insead.edu/facultyresearch/research/doc.cfm?did=49662‎SimilarApr 16, 2012 . referred to as ambiguity aversion. This was . This treatment significantly
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  • dblp.kbs.uni-hannover.de/. /Search.action;. ambiguity-aversion‎CachedA class of incomplete and ambiguity averse preferences. Auction choice for .
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  • www4.gsb.columbia.edu/filemgr?file_id=7220595‎CachedSimilarevaluation of an imitated brand depends on the level of ambiguity of the imitated
  • www-2.rotman.utoronto.ca/. / Ambiguity%20Aversion%20and%20the%20Preference%20for%20. ‎CachedWe propose that ambiguity aversion, as introduced in the literature on decision-
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  • connection.ebscohost.com/. /ambiguity-aversion-power-established-brands‎CachedThe link between ambiguity aversion in lottery choices and the tendency to . The
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  • www.acrwebsite.org/volumes/ap08/ap_2009_vol8_152.pdf‎CachedAmbiguity Aversion and the Power of Established Brands. A. V. Muthukrishnan .
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  • www.scribd.com/doc/151909023/60b7d5147fa793ed56‎CachedJul 5, 2013 . We then show that the preference for established brands is enhanced when
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